Case Studies

Here is a collection of case studies and current projects I'm working on now.

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Lessons in Soft Skills

Client: NAMI Central, TX
Time Frame: Feb. - May 2019

I initially went into this project with a purely objective approach but I got a crash course in ‘soft’ skills because of the subjective nature of design.

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Generative and Evaluative Research

Client: NAMI Central, TX
Time Frame: Feb. - May 2019

Through this project, I came to fully comprehend and practice the two types of UX research: Generative and Evaluative.

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From Mock-ups to Prototype

Client: Relatable Rep
Time Frame: Oct 2018 - Jan 2019

Based on my work, I concluded that although the product worked for select users, it ran into multiple issues and that the product should pivot to find a different solution for improving the car buying experience.

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Prototype To Deliver Real Value

Client: H-E-B (Prospective)
Time Frame: June 2019 - July

I analyzed an existing product to determine how to improve it for users. Based on my findings I created a functional prototype.

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Get Out of the Building

Client: ACC - User Interface
Time Frame: April - May 2018

The biggest lesson, however, was that I hadn’t followed Steve Blank’s advice to “...get out of the building” to actually test. My final design only worked inside the building.