From Mock-ups to Prototype

Details

Work Type

Client - Relatable Rep

My Role

User Experience Designer and Researcher

Time Frame

Oct 2018 - Jan 2019

Skills

• Created a Minimum Viable Product
• Designed a Clickable Prototype
• Collaborated Remotely
• Wrote a research Plan
• Conducted Moderated Usability Tests
• Executed a Competitive Analysis

Summary

Relatable Rep is an auto sales startup based in Florida that improves the car buying experience by allowing customers to choose their salesperson by personality profiling. Based on my work, I concluded that although the product worked for select users, it ran into multiple issues and that the product should pivot and find a different solution for improving the car buying experience.